To write a perfect SEO friendly article demands that you observe the correct structure and construct it in a way that flows well. To accomplish this, it is essential that you conduct research, choose your paragraph subheadings wisely, write at least two body paragraphs and tie things in a nice, neat bow with a conclusion that summarizes and sometimes provides supplemental information to visitors and search engine. Keep reading to learn these 7 recommended process.
1. Post Title and Meta Title
First, you need to understand the difference between post title and meta title.
- Post Title: How your reader sees the title of the post on your website.
- Post meta title: How search engines show your post in search results.
If you have not specified a meta title in your SEO settings, your post title will be treated as the meta title. It is important to have your keywords in the meta title.
Pro Tip: Keep your post titles less than 66 characters.
2. Permalinks: Remove stop words
When we write a post, our post titles usually come with lots of stop words. So for example, when we write a post with the title:3 Ways to Make a Blog Business Plan.
Our post permalink, by default, would be: domain.com/3-ways-to-make-a-blog-business-plan.html “To” and “a“ are stop words in the example above.
You can click on edit permalink and change the permalink to “blog-business-plan”, thus eliminating the stop words.
Important Note: Never change your post permalink once the post is published.
3. Post Meta Description
All of the most popular SEO pluggings allows you to add meta descriptions to a post. These descriptions play a major role in search engine ranking.
Think of a meta description as a sales copy for your blog post:
In 156 characters, you need to add your keywords and create a description that is seductive enough for users to click on it. If you have not added meta descriptions in the past, you should start doing it immediately.
Meta descriptions are very important. You should go back to any of your previously published posts that do not have a meta description and add one.
By optimizing your post meta descriptions, you are ensuring that every post you write has the potential to drive a maximum amount of traffic to your site. Google sees every blog post as a different web page so you can rank every post for certain keywords.
Meta descriptions are great places to put keywords.
4. Image Alt Attribute
Google can’t read images.
Text is how Google recognizes an image. To ensure that search engines can understand what an image is about, you must be sure to use proper image names.
Many people make the mistake of uploading images with names like image001.jpg. This is a huge mistake!
When naming an image, keep the name relevant to the image itself. For example, if you take a screenshot of an AdSense dashboard, and you name the image “AdSense”, it will not be targeted. Instead, you need to use a name like “AdSense-dashboard”.
5. Internal and External link
When writing a new post, it’s always a good idea to link back to old blog posts so that readers will stick around your site for longer and also so that search engines can re-crawl these old posts.
This helps in better navigability of your site which reduces the bounce rate-another an important SEO factor.
When you create a link, you should use the anchor text technique. Simply put, when you link to a blog post, you see an option to add a link and a title. Make sure to fill out the post title with the main keywords for the post that you are linking to.
6. H1, H2, H3 Headings
We use the Thesis post styling feature to create the style of our blog posts. This is fine, but we must not ignore one of the most important aspects of SEO: Using proper H1, H2, and H3 heading tags.
By default, in any SEO-optimized theme, the post title uses an H1 heading tag. So for the next sub-heading, you can use an H2 heading, and then an H3 heading, and so on. It is always a good idea to use proper heading tags for effective SEO writing, especially when you are writing a long post.
According to the SEO community, it’s a good idea to use your keywords in H1, H2, and H3 tags.
7. Post-Long Content
The SEO adage ―length is strength‖ was supported by our industry study which found that longer content tends to rank significantly higher on Google’s first page.
Aim for at least 1900 words for every piece of content that you publish.
Those are Tipslong recommended 7 tasks for optimizing your article basically. Hope to implement this task for optimizing the perfect article.